Meet the minds behind The Palmas, Digital Summit's new awards program designed for agencies and brands. Before they evaluate this year's most creative work, we're getting to know our judges through a series of quick-fire questions that reveal the people behind the expertise. From career lessons and creative inspiration to favorite brands, playlists, and personal rituals, these Hot Takes offer a glimpse into what shapes today's marketing leaders.
Michael Barber's Hot Takes
A piece of work or a partnership you're genuinely proud of, and what made it click?
Really, super, massively proud of the new Startech brand strategy. It was developed in partnership with the team at The Frameworks, and I couldn’t be more impressed with how we collectively brought it to life.
What are you reading right now?
Alchemised by SenLinYu IYKYK.
A podcast or Substack newsletter in rotation?
Casey Lewis’ Substack called After School by Casey Lewis.
Coffee order?
Cold brew, black. Always. Iced Americano if heaven forbid they’re out of cold brew.
Last photo you took on your camera roll?
Went to Barry’s Bootcamp Bethesda with my husband, Samuel, and my friend, Laura, this morning. See below:
Morning person or night owl?
Morning. I’m an old man after all. I need my beauty rest.
What's your walk-up song, if your workday had one?
I Wanna Dance With Somebody by the one and only Whitney Houston. Probably not HR approved, but oh well.
Best piece of career advice you've ignored?
Just do great work, and it'll speak for itself. You’re the distributor of your narrative these days. You have to speak for it.
What's one word you want more of in your work this year?
Consistency (a boy can dream, right?).
What are you saying “yes” to more this year?
Community.
What are you saying “no” to more this year?
Suggested Content.
Head to digitalsummit.com/thepalmas to check out the full category list, judging criteria, and submission details. Nomination entries are open through August 21, so don’t sit on this one!