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Field Notes May 2026

The Prophet Tax: The Emotional Cost of Living Ahead of the Curve

David Shing, Shingy
David Shing, Shingy

About this article:
Our Field Notes series shares in-the-trenches, first-person perspectives from the frontlines of marketing, creativity, and leadership. These reflections are shaped by lived experience and challenge the status quo — offering fresh ways of thinking about the work.

 

The Prophet Tax

 

About the Contributor: David Shing (known as “Shingy”) is an Australian futurist, speaker, creative director, strategic digital consultant, and entrepreneur. Known for his performative persona and his bold and polarizing moniker, the digital prophet, Shingy is a multidimensional creative who specializes in advising clients about inventive, effective and sustainable approaches to optimizing brand value within the digital landscape.

He is passionate about educating big brands about the unique opportunities afforded by emerging digital, social and mobile technologies.

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